Collaborated with teams across multiple states, countries, and job roles to oversee worldwide campaign content for ZBook Laptops.
Led strategic product branding, positioning, and messaging of up to 8 new product launches per year, including the full renaming and rebranding of our entire ZBook product line.
Worked alongside creative agencies to create compelling product content, including video, photography, web, social, email, banner, and event content.
Launch materials for ZBook G8 launch
Hero Launch Video for the HP ZBook Create G8
Social samples
Social samples
Social samples
Social samples
Web Page Walkthrough